Pricing the Same SKU Across eBay, TikTok Shop and Vinted
One price across every channel leaves money on the table — or prices you out. Here's a practical framework for per-channel pricing that protects your margin.
The instinct is to set one price and list it everywhere. It feels fair, it feels simple, and it’s almost always wrong.
Each marketplace has its own fee structure, its own buyer expectations, and its own competitive pressure. A price that earns a healthy margin on Vinted can be uncompetitive on eBay and unprofitable on TikTok Shop. One number can’t serve all three.
Why a single price fails
Consider the same £25 product across three channels:
- Vinted — low fees, price-sensitive buyers. £25 might be too high.
- eBay — ~12% final value fee plus promoted-listing costs. £25 barely breaks even after postage.
- TikTok Shop — impulse-driven, creator-fuelled. Buyers will pay more in the moment, but commission and promotions eat in.
Hold the price flat and you either sacrifice margin on the channels that could bear more, or you lose the sale on the channels where you’re too expensive.
A simple per-channel framework
You don’t need a pricing science team. You need three inputs per channel:
- A floor — your cost of goods plus that channel’s all-in fees plus a minimum margin. Never price below this.
- A markup — the percentage over your base price that the channel’s buyers and fee structure can absorb.
- An RRP ceiling — so you stay credible and within any marketplace or brand pricing rules.
Set those once per channel and most of your catalogue prices itself.
Don’t forget sale windows
Marketplaces run promotional periods — and so should you, deliberately. The danger is a flash sale that dips below your floor because someone forgot to account for fees. Sale pricing needs the same floor protection as everyday pricing.
How Synergia handles it
Synergia360’s pricing rules let you set a per-channel markup, sale windows, and RRP floors once, then apply them across your catalogue. Crucially, every rule runs as a dry-run first — you see exactly which listings would change and to what price before anything goes live, so a misconfigured rule never quietly sells at a loss.
Because fees are modelled per channel, the floor is a real floor — it already accounts for commission and fulfilment, not just cost of goods.
The takeaway
Stop thinking in one price. Think in floors, markups, and ceilings per channel — and let rules do the repetitive work. You’ll capture margin where buyers will pay it and stay competitive where they won’t.
Ready to price every channel intelligently? Start your free trial and set your first pricing rule today.