You want vendor neutrality
Your ops platform shouldn't be owned by one of your largest selling channels.
Comparison
Synergia360 vs Veeqo
Veeqo became free after Amazon acquired it — that comes with trade-offs. Synergia360 is independent, AI-native, and charges a flat monthly price.
Pricing and feature info reflects publicly listed details and is approximate; always confirm with the vendor.
Pricing & independence
What “free” actually means
| Aspect | Synergia360 | Veeqo |
|---|---|---|
| Base price | £0–£299/mo, flat tiers | Free (post-Amazon acquisition, approx.) |
| Funded by | Customer subscriptions only | Owned by Amazon (approx.) |
| Shipping label discounts | Standard carrier rates | Discounted Amazon-rate labels |
| Independent of any marketplace | Yes | No |
| Self-serve signup | Yes | Yes |
Features
Capabilities side-by-side
| Capability | Synergia360 | Veeqo |
|---|---|---|
| AI listing optimisation | Built-in, reviewable | No |
| Per-channel buffer stock + max allocation % | Yes | Basic reserve only |
| Dry-run pricing preview | Yes | No |
| Pricing rules (markup + sale windows) | Yes | Limited |
| TikTok Shop native | Yes | Via integration |
| Vinted native | Yes | No |
| OnBuy / ASOS / Zalando | Yes | Partial |
| Discounted shipping labels | Standard rates | Yes |
| Mobile WMS | Yes | Yes |
| Royal Mail / DPD / Evri | Yes | Yes |
When Synergia360 wins
Choose us if…
You want AI built in
AI listing optimisation, anomaly alerts and Kai — included on Starter and above.
You sell on UK-first channels
Vinted, OnBuy, ASOS, Zalando — native integrations, not afterthoughts.
When Veeqo may suit better
Pick Veeqo if…
Shipping label cost is the priority
If your operation is dominated by Amazon FBM and label discounts dwarf platform fees, free + discounted labels wins on pure economics.
You're 90%+ Amazon
Single-channel sellers don't need the buffer-stock and multi-channel logic Synergia360 is built for.
Free is the only line item that fits
If budget is genuinely zero, we get it — start with Veeqo, move to Synergia360 when scale or independence matters.
Independent, AI-native, transparently priced
Start free with one channel. Scale on your terms — not Amazon's.